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When I was writing romance novels, they loved to put babies on a book cover. Babies sell!!!! Cute ones. Or older kids. OR a really hunky guy. Preferably mostly naked. If he’s a Viking, even better.
Anyway.
At this point, I have approximately 6,592 seed catalogs and the covers look like this:

Cute kids! No nearly naked Vikings, but okay. There’s only so much you can expect from seed catalogs.
Then I got this seed catalog:

Hunh.
I can’t decide what to think about this seed catalog. I don’t think I’ve ever seen a seed catalog with a cover quite so…..questionable. This is the cover of the 2011 Comstock Seeds catalog. Comstock Seeds is now owned by the same people who own Baker Creek Heirloom Seeds, which puts out a quite gorgeous catalog. Comstock Seeds is celebrating 200 years. Is the cover model 200 years old, too? Was he there when the company started? Does he make us believe we can grow vegetables as wonderful as his, or do we never want to see a vegetable again after looking at him?
I need to know what you think.
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"It was a cold wintry day when I brought my children to live in rural West Virginia. The farmhouse was one hundred years old, there was already snow on the ground, and the heat was sparse-—as was the insulation. The floors weren’t even, either. My then-twelve-year-old son walked in the door and said, “You’ve brought us to this slanted little house to die." Keep reading our story....
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Nice squash tho’. I am assuming those are squash.
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Apparently not.
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I think that they are targeting a market of older people with this guy. He is charming I think. Somones grandpap most likely. Since the baby boomers are older now he would be more appealing to them then young kids in the garden. I am sure the company did a survey to see who buys their seeds and thus the reason this furry guy is on the cover. Personally I love it.
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Tina
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This is a man that has seen all kinds of times and things. I would take him much more seriously than cutesy covers.
He is the neighbor we all ask for advice…the crazy-never sounds like it would work, but always does advice.
Yes…I would buy seeds from them. It is closer to reality.
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Once Erin posts suddenly he is ok…
Suzanne has more sheep than just the ehearing variety
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Suzanne
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I’m with the others that would love to ‘set a spell’ with him. I’d imagine a large part of his knowledge is self-taught, self-learned with a large dose of common sense and lots of understanding….. I’m sure he would put me to shame!
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I’m sure the company wanted to market profection in their seeds. They did a wonderful job of getting that done. They got all of our attention.
Never mind the negatives!
8:37
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Brilliant marketing!
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He brings hard work, honesty, down-to-earth living, a sense of history and a trust of time to the cover. Almost looks like he’s straight off the Appalachian Trail (Oh wait! This seed company is from Connecticut, yes?
) … and those folks have been surviving on knowledge passed down for hundreds years… the point, I suppose of this seed company.
I’ve buy from him over a fancy air-brushed looking veggie any old day.
(And no, I don’t own stock in the company! lol)
8:55
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1. There was no malice in the post, just curiosity about the marketing.
2. No one has yet posted a rude comment. Marketing is all about how people in the “real world” perceive something.
3. I have not seen a single person change their mind, so how are they being sheep?
If you don’t want people to judge, you should not judge them. Everything in life is not THAT serious.
Suzanne: I absolutely love your blog! You come off as sweet and engaging. Most of all, you come off as a real person. Good for you!
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I guess I was just a little put off by some of the comments made about the man on the cover. When you questioned the decision to put him on the cover, so did several of the subsequent posters…
Once Erin questioned it…The following posts were in his favor.
That was my point…. Again I apologize if anyone was hurt.
His face says VERY loudly that he is the grower of things. He is the very essence of what CITR is. It doesn’t matter what he looks like. I would rather ask him how to do things than ‘Barbie or Ken’.
Whoe cares if he has teeth or if his beard is enthusiastic.
ok, now I will go away
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I like looking at him on a seed catalogue way better than some things…he looks like an heirloom himself & I TOTALLY agree with mmhoney!!!
9:57
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requested one here
http://comstockferre.com
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To me, this cover is what CITR is all about – just regular people…if you’re laughing at him & his supposed lifestyle, why are you even reading what Suzanne writes about?
It’s a very judgemental world out there
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However, this guy is compelling. I LOVE the looks of him. I’d like to imagine that he’s a great guy that would be a good neighbor and friend. More power to the Comstock Seed Co. for thinking outside the marketing box! I love it! ….and I want a catalog too!
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She was the kind of person who didn’t see the outsides of people. She saw the insides, and she was amazing that way. I wish I were more like her. She passed away 2 years ago in February, and because I miss her, I still keep her little bottles of saved pills labeled, “Baker Creek Kale, Red Russian”, in her neat handwriting.
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I think the cover is wonderful!
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Isn’t it funny how people assume that those who run a website are out to get them? I help moderate a web forum, and we get comments like, “This will probably get me banned,” all the time, and it’s always
???? We’ve banned a grand total of something like 6 people in the past decade. What makes them think they’re so special? LOL
Also, if you think what you’re posting deserves a slap on the wrist? Maybe you should just not post it.
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As for the cover itself, I too was taken aback by the photo of the apparently toothless ‘old geezer’. My mother grew up dirt-poor in the mountains of North Carolina, and all the old family photos, most showing log cabins in the background, show men of all ages sporting beards like this. She hated her childhood memories of poverty and ignorance, and I grew up hearing disparaging remarks about ‘hillbillies’. So I have mixed feelings about this photo and all it might imply. Crazy. Interesting.
1:13
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Kids in clean dresses and cutesy clothes, in my mind at least, equals a total delusional garden experience. And if the actors are so staged, then how do I have any faith that the veggies aren’t some fantasy as well? I’m not looking for a pretend garden, I’m looking for real food.
This guy looks like the neighbor I WISH I had to help me with my own garden.
1:24
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I’m now inspired to look through every seed catalog I have for more examples of this guy, and probably order others to find him! I guess the marketing is pretty smart!
1:37
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I would pick the old man on the cover.
Looks more “back to nature” to me then all other ones.
2:58
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About the cover.. that type of man isn’t personally appealing to me, but it wouldn’t have any effect on my buying seeds from that company, just like I don’t care how many kids are on the others. I am all about the seeds and plants inside.
I also didnt think this post was anything but in good fun, I certainly didn’t see it as critizing the model. Some people just look for the negative if I were you I’d ignore them.
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He does have teeth..he is just thin and healthy looking and we are not used to seeing that…Mostly fat and bulging!
PS….Suzanne could you ask him when is the best time to side dress green beans for best growth in the spring…Thanks
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From a marketing standpoint, I think it makes sense for a company that sells heirloom seeds. It says “Our product is real, not gussied up and airbrushed.” Most of pictures in seed catalogs are eye candy, and you know that your produce seldom looks as pretty. It’s like comparing yourself to the models in a fashion magazine. I think this cover says “We’re going to show you what our product really looks like.” Like they’re selling heritage and wisdom, not shallow beauty. Plus, it sure made their catalog stand out from the others.
BTW, they had a similar picture of a bearded, overall clad man with squash as the cover of the fall issue of “The Heirloom Gardener” magazine, which is published by Baker Seeds.
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This guy looks like “the real McCoy”. Lots of interesting tales and lessons…usually told whilst picking peas or clearing out the rasberry patch.
Great marketing job! I smiled the minute I saw him!
Pam
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teeth, no teeth, women’s shirt, men’s shirt, stink, no stink…..it doesn’t matter! I look at him & think, “If these seeds are good enough for him, they must be good”. Why, looks can be deceiving but…..he looks like a good ‘ol country boy, growing food the way it should be. He does not give the impression that his gardening/farming ways have been viloated by modern day CRAP…..GMO’s, etc. I would be honored to sit at his dinner table any day. Now, if this were the cover for personal hygiene products…..I just might have to pass……..
8:24
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now he’s aspiring to grow a beard like his, thank god he is in the air force and its against regulations!!
(oh and he said your animal icons are cool)
9:07
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I think he is sayin “Got squash?”
I think he is a happy looking fella, if I could grow squash like that, I would be happy.
We live in a rural area and I have seen countless real life Gentleman that look quite simular to this man, so he doesnt look strange to me at all.
Wouldnt it be fun if we all had to post a picture of ourself and let everyone leave a comment?
I like folkys folks and their ways, what you see is what you get–I like this “old fella” LOL
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I’m now looking for the company to order a catalog … wonder if the company is puzzling over the surge of requests, lol!!
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